Welcome to the VIVIDDD Family
Frequently Asked Questions – Answered
We are so excited to be working with you on your new web presence. I’m sure you have many, many questions. To smooth out the process we added a lot of important tips on how to find keywords/phrases, write your website verbiage, submit images, and more.
When writing your website verbiage be creative, engaging, and informative without being too wordy.
What are my WordPress website hosting options?
If you prefer to use your own hosting company we charge $125 for setup and installation of your WordPress website. Please forward your hosting company (i.e. GoDaddy, Blue Host, etc.) information including login and password so we can proceed with the installation.
What are my Squarespace subscription options?
Squarespace offer 4 different subscriptions and depending on the website features you need we will help choose the right one for your website. Find out more here.
Please provide your domain registrar login information.
To make you new website ‘live’ we need to know whom your domain is registered with. There is no need to move your domain to a different provider. All we need is either the login information for your domain registrar account (i.e. GoDaddy, Blue Host, etc.) or have your domain registrar update the DNS settings for you (will be provided in due time).
If you are not sure whom your domain name is registered with simply go to the whois.com enter your domain name (for example ‘website.com’) and click on search. On the results page look for Registrar under Domain Information.
Choosing keywords & key phrases for your website pages.
Choosing keywords and key phrases is very important and will affect the ranking of your website pages. We can certainly help with finding the right keywords and phrases but think about what potential clients would search for when they are trying to find your website, individual website pages, blog posts, and eCommerce products (i.e. French bakery Sacramento, personal auto insurance Elk Grove, etc.).
Extensive SEO: Those keyword/phrases will be used not only in links and URLs but repeatedly and strategically in meta tags, headlines, sub-headlines, image names, and ALT tags, and more.
How to build your sitemap navigation menu.
Building your sitemap is a very important step – think of it as the family-tree of your website, BUT do not go deeper than 3 levels:
Better yet – 2 levels deep only:
Think of your sitemap as the contents/index page of a book and incorporate important keywords/phrases into the individual page names, but don’t make them too long.
Your sitemap is essentially your website navigation – however, not all items on your sitemap need to be in your main (header) navigation. There can be a secondary navigation menu at the bottom footer of your website OR sub-navigation menus on individual pages.
How to write your website verbiage. (IMPORTANT!)
I get asked all the time how to format website verbiage. Here it is – if you follow the instructions you will see your website perform better and rise higher in Google.
First choose a keyword/phrase for each page, blog post, and eCommerce product (see prior entry).
One-sentence Summary (Meta Description)
Write one sentences including the keyword/phrase that summarizes the content of that page, service you offer, why people should choose you, etc.
<h1>Main Headline: include the keyword/phrase</h1> Largest font on the page.
Add the keyword/phrase to the first sentence of your first paragraph. This helps to emphasize the importance of it. When writing your website verbiage be creative, engaging, and informative without being too wordy. Keep paragraphs to about 6-8 sentence.
Optional: Bold important words and keywords/phrases for speed-reading and adding emphasis.
Write at least 300 words for each page/blog post repeating your keyword/phrase naturally several times (3-6 times) in headlines, sub-headlines, paragraphs (same for events, blogs, eCommerce, etc.). (I can make all necessary changes and adjustments as needed.)
- You can add bullets to eliminate long sentences
- Summarize long paragraphs
- They are easy to read
- Be short and concise
<h2>Sub-headlines: optional, but if possible add the keyword/phrase here as well</h2> Second largest font on the page.
It is optional to include sub-headlines when writing your website verbiage. If you do try to include that keyword/phrase in the sub-headline only if it sounds natural, if not leave it out (this is not vital for rankings).
These can be included anywhere on the website as a quote or bold text – just a sentence or two that stand out and contain a vital piece of information.
How to submit your website verbiage.
Please create one word document clearly labelling the different pages/sections of your website with the page names (i.e ABOUT US, PERSONAL INSURANCE, BAKED GOODS, etc.), keyword/phrase, headlines, etc. You will be able to make edits to the document, but this is the best way for the first go-around.
Please email your website verbiage, share your Google doc, or upload your doc to your dropbox (which we provided to you).
Rename all images prior to uploading.
Images can have a tremendous impact on website rankings if done right.
Rename all our images to what you see in the image, but be consistent with the naming if there are multiple images in one group so the stay together when sorted. If possible add your keyword/phrase as well.
- black_cat_1.jpg, black_cat_2.jpg, etc.
- shampoo_clarifying_1.jpg, shampoo_clarifying_2.jpg, etc.
- shampoo_moisturizing_1.jpg, shampoo_moisturizing_2.jpg, etc.
- my_name_beauty_supply_sacramento.jpg, my_name_french_bakery_folsom.jpg
Minimum image dpi and dimensions.
Images need to be a minimum of 72 dpi. Most images these days if taken with a camera rather then a mobile phone will be 300 dpi, but 72 dpi is all we need.
Also, for images (think headshot or accent photo, NOT full-width) to be displayed clean and crisp on tablets and mobile phones without pixelation the minimum width needs to be 750 px.
Gallery/lightbox/full-width images need to be a minimum of 1280 px in width (landscape mode) or 1280 px in height (portrait mode).
- min dpi: 72
- minimum size: 1280 px in width (landscape mode) or 1280 px in height (portrait mode)
We can easily resize your images if they are larger then the minimum dimensions.
Please upload your logos and images to your Dropbox folder.
Images can easily get lost in email communications so we ask you to upload all your logos and images to the Dropbox folder link we provided you. If you can’t find your link just let us know and we will resend it to you.
If you have a lot of images for either individual web pages, blog posts, or image galleries please go to your Dropbox (Example Website), please create a new folder, give it the name of that page (Example Gallery 1, etc.), gallery, blog post, etc. This way it is easy for us to identify where the images are supposed to be used and there is no confusion.