I’m fully aware that the sheer thought of writing a blog post is dreadful. Blog = Blah. I get it. But, to even have a slight chance of appearing in Google search results you need to blog. Call it what you will, but choose something that will make blogging attractive for YOU. Blogging is vital for your website to ‘build authority’ with Google; to prove that you are an expert in your field and show commitment.

There are many theories on how many words a blog should be and how often you are supposed to blog. A good start is to … just get started. Pick a simple topic related to what you do and start writing – maybe about how you got started or what sets you apart.

Rule of thumb for writing blog content: minimum of 500 words or about three short paragraphs. Throw in a catchy title/headline and be sure to include targeted keywords and key phrases. This should take you no longer than one hour or so. Remember that you write blog content not only for your readers but primarily for none other than Google

How often should I post a blog you ask? That’s up to you. More often is better (weekly, dare I say daily), but if you can’t at least make it regular (monthly or bi-weekly). Or let us do the blogging.