How to Seamlessly Add E-Commerce to Your Existing Squarespace Website
YOU’VE INVESTED TIME AND EFFORT INTO BUILDING A BEAUTIFUL SQUARESPACE WEBSITE—IT’S CLEAN, COHESIVE, AND PERFECTLY ALIGNED WITH YOUR BRAND. NOW YOU'RE READY TO TAKE THE NEXT STEP: SELLING PRODUCTS OR SERVICES DIRECTLY FROM YOUR SITE.
Whether it's custom merch, digital downloads, or a service-based offering, integrating e-commerce into your existing Squarespace site doesn’t have to be a complicated process. In fact, with the right approach—and the right support—it can be a smooth and strategic upgrade.
Here’s how to do it the right way.
1. Upgrade to a Commerce Plan
Before you can start selling, make sure you're on a plan that supports e-commerce. Squarespace offers two tiers: Commerce Basic and Commerce Advanced.
The Basic plan is ideal for simpler storefronts—think physical products, digital files, or a few service offerings.
The Advanced plan unlocks powerful features like subscription products, abandoned cart recovery, and more robust shipping options.
Designer’s note: Upgrading is simple, but choosing the right plan depends on your long-term goals. A professional can help you map that out and avoid unnecessary costs or limitations down the line.
2. Build Out Your Shop Page
Squarespace’s native Products page integrates seamlessly with your current design. You don’t need to reinvent your layout—just add a new page, select “Products,” and start populating it with your offerings.
You can sell:
Physical products (e.g., apparel, artwork)
Digital goods (like templates, e-books, or music)
Services (consulting, coaching, or creative packages)
Everything stays on-brand and visually consistent. That’s one of the reasons designers love working with Squarespace—it makes scaling up feel effortless.
3. Enable Subscription Products
Looking to build recurring revenue? With the Commerce Advanced plan, you can create subscription-based products. Whether it’s a monthly membership, exclusive content access, or curated boxes, this feature adds predictable income and increased customer loyalty.
It’s easy to configure billing frequency, duration, and more within the product settings.
Pro insight: A clean, intuitive subscription experience boosts trust. A designer can ensure your flow is clear and frictionless—especially on mobile.
4. Use Commerce Blocks for a Strategic Boost
Want to showcase products beyond your shop page? Squarespace’s Commerce Blocks let you drop featured products, categories, or collections into almost any page—blog posts, homepage banners, landing pages, you name it.
This allows for smarter cross-selling and helps guide your users toward key offerings.
Designer tip: Placement matters. Strategic layout and hierarchy can dramatically increase click-throughs and conversions.
5. Configure Payments, Shipping & Inventory
You’ll need to connect your site to a payment processor (Stripe, PayPal, Apple Pay), set up shipping rates, taxes, and fulfillment details. Squarespace’s setup wizard walks you through the essentials.
There’s even built-in inventory management, so you can stay organized without juggling spreadsheets.
Helpful hint: These configurations affect your customer experience. A designer can work with you—or your developer—to fine-tune automations, messaging, and checkout flow for maximum clarity and trust.
Final Thoughts
Adding e-commerce functionality to your existing Squarespace site doesn’t require a full redesign—but it does deserve thoughtful integration. When done right, your store becomes a natural extension of your brand—not just a feature, but a growth engine.
While Squarespace makes it possible to DIY, partnering with a professional website designer gives you a serious edge. VIVIDDD can help align your user experience, streamline the buying journey, and optimize for conversions—so your site doesn’t just look good, it performs beautifully.
Ready to start selling online? Let’s build something that works as great as it looks.
Contact us TODAY, and let’s see what we can do for you.
