Squarespace vs. WordPress: Why I Recommend Squarespace for Small Business Clients
WHILE BOTH PLATFORMS HAVE THEIR STRENGTHS, WHEN IT COMES TO SMALL BUSINESS CLIENTS, SQUARESPACE CONSISTENTLY STANDS OUT AS THE BETTER CHOICE
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As a website designer, I’ve worked with both Squarespace and WordPress extensively. While both platforms have their strengths, when it comes to small business clients, Squarespace consistently stands out as the better choice. It’s more convenient, affordable, and requires far less technical upkeep—three major factors that matter to small business owners who want to focus on running their business, not managing their website.
1. Ease of Use: The Client-Friendly Solution
One of the biggest concerns I hear from small business owners is, “Will I be able to make small updates to my website on my own?” With Squarespace, the answer is yes. The platform’s interface, intuitive design tools, and all-in-one enable clients to make small updates to their websites. But caution is advised because accidentally deleted content can’t be recovered - so simply send your updates and edits to us :)
WordPress, on the other hand, has a much steeper learning curve. While it offers flexibility and customization, it also requires familiarity with themes, plugins, hosting, and coding - just to make minor updates.
2. All-in-One Convenience
With Squarespace, everything is included in one package—hosting, security, mobile responsiveness, and even built-in SEO tools. There’s no need to set up separate hosting accounts, install security measures, or worry about keeping software and plugins up to date. It’s a streamlined, hassle-free experience.
Squarespace also comes with an event calendar, blog, marketing/newsletter, Acuity scheduling, analytics, fully integrated e-commerce with customer acccounts and product subscription capabilities, payment processor, paywall, membership sites and so much more.
WordPress, by contrast, requires a more piecemeal approach. You need to find a reliable hosting provider, install plugins for SEO, security, and analytics, and stay on top of software updates. If something goes wrong—like a plugin conflict or security breach—you may need to hire a developer to fix it. Woocommers, Wordpress’ e-commerce solution, is so cumbersome and outdated, and no longer recommended if selling products or services online. For small business owners who want to focus on growing their business rather than troubleshooting website issues, Squarespace is the clear winner.
3. Squarespace: Predictable, Affordable Pricing
One of the biggest advantages of Squarespace is its straightforward pricing.
Squarespace Subscription Plans start at a flat monthly rate, covering hosting, design features, and customer support. You always know what you’re paying, making budgeting simple for small business owners.
Squarespace Website Design & Development costs are significantly lower than WordPress. While WordPress itself is free, you still have to pay for hosting, premium themes, plugins, security, a skilled developer, and ongoing support and maintenance. This unpredictability can make WordPress much more expensive in the long run.
4. Reliable Customer Support
Squarespace offers 24/7 customer support via email and live chat. If something goes wrong, their team is available to help.
WordPress, on the other hand, has no centralized customer service. If you need help, you’re often left searching through forums or hiring an expert to troubleshoot issues. For small business owners who don’t have the time or technical expertise to deal with website problems, Squarespace’s customer support is a lifesaver.
5. Move your Website to Squarespace
We have the skills to quickly move your website from WordPress, or any other platform, to Squarespace. Most moves can be accomplished in 12-18 hours which also includes many visual improvements and technical updates to your website. Yes, moving your website is an additional cost for a small business, but in the long run, it will lower your costs significantly.
Final Verdict: Squarespace for Small Business Success
As a website designer, my goal is to create beautiful, functional websites. Squarespace provides everything small business owners need—without the complexity, hidden costs, and ongoing maintenance required by WordPress.
For small business owners who want an affordable, reliable, and uncomplicated website solution, Squarespace is the best choice. It allows me to design stunning websites while ensuring my clients can expand their online presence with ease .
Ready to get started with Squarespace?
Contact us TODAY and let’s see what we can do for you.
