Blogging vs. Social Media Ads: Why Investing in Custom Blog Posts Wins Every Time

DON'T GET US WRONG—SOCIAL MEDIA ADS HAVE THEIR PLACE. BUT WHEN IT COMES TO LONG-TERM GROWTH, A WELL-CRAFTED BLOG IS THE GIFT THAT KEEPS ON GIVING.

Let’s play a quick game of "Would You Rather?"

• Would you rather rent attention for a few days with social media ads, or own it for years with valuable blog content?

• Would you rather pay-per-click every time someone interacts with an ad, or pay once for content that keeps attracting traffic?

• Would you rather chase customers with ads or attract them naturally with engaging, informative content?

If you’re nodding along, you might be rethinking your marketing strategy. Don't get us wrong—social media ads have their place. But when it comes to long-term growth, a well-crafted blog is the gift that keeps on giving.

So, what’s the real cost difference? What are the downsides of social media ads? And why should you invest in a custom blogging package? Let’s break it down.

The Real Cost of Social Media Marketing vs. Blogging

If you’ve ever tried running Facebook, Instagram, or LinkedIn ads, you know it’s not exactly cheap. Here’s what you’re looking at:

Social Media Ad Costs:

• Ad spend: You’ll likely need at least $500–$5,000 per month just to run ads.

• Agency fees: Hiring a social media marketing company? Expect to pay anywhere from $1,000–$10,000 per month for strategy, ad design, and management.

• Short-term results: The moment you stop paying for ads, your traffic disappears.

Now, let’s talk blogging.

Custom Blog Post Package (10 Posts)

• One-time investment: Custom blog packages are typically $1,800 for 10 well-researched, SEO-optimized posts.

• Evergreen traffic: Unlike ads, blog posts continue to bring in leads and sales for months—or even years—without additional costs.

• Authority & trust: People trust businesses that offer valuable insights, not just sales pitches.

The Downsides of Social Media Ads vs. Blogging

Sure, social media ads can get quick attention, but here’s where they fall short:

1) Short Shelf Life
Ads have an expiration date. A blog post? It can rank on Google and drive traffic indefinitely.

2) Costly Pay-to-Play Model
With ads, you’re constantly paying just to be seen. Stop paying? You disappear from your audience’s feed. Blog content, on the other hand, keeps working for you long after you’ve hit publish.

3) Lack of Depth & Authority
A flashy ad can catch attention, but it won’t educate or build trust the way a blog can. When people read a blog post that answers their questions, they see you as an expert—not just another brand trying to sell them something.

The Long-Term Benefits of Blogging

So why do smart businesses invest in blog content?

✅ SEO Power – Blog posts can rank on Google, bringing in organic traffic without ongoing costs.
✅ Brand Authority – Well-written blogs position you as a thought leader, building trust with potential customers.
✅ Lead Generation – A great blog post can bring in qualified leads and help move them down your sales funnel.
✅ Content Repurposing – One blog post can be turned into social media posts, email newsletters, or even a video script.

Invest in a Blog Package That Works for You

If you’re ready to stop paying for temporary attention and start owning your traffic, investing in a custom blog package is the way to go.

For the cost of one month of social media ads, you can get 10 custom-written blog posts that will keep driving traffic and leads for years.

Which sounds like the smarter investment?

Ready to get started? Let’s chat about a custom blogging package for your business!

Contact us TODAY and let’s see what we can do for you.